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Senco Gold
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Senco Gold Ltd. was originally incorporated as a Private Limited Company with the name 'Senco Gold Private Limited' at Kolkata, West Bengal, dated August 22, 1994. Subsequently, on August 8, 2007, the Company was converted to Public Company with the name 'Senco Gold Limited' dated August 31, 2007, and a fresh Certificate of Incorporation, consequent to change in name, was issued by the RoC.
The Company primarily sell gold and diamond jewellery and also sell jewellery made of silver, platinum and precious and semi-precious stones and other metals. Their other offerings include costume jewellery, gold and silver coins and utensils made of silver. In these categories, it offer wedding jewellery, festival jewellery, daily wear jewellery, men's jewellery, kid's jewellery and jewellery for personal occasions. It offer a wide variety of jewellery options, including necklaces, bangles, rings, earrings, pendants, bracelets, mangtika, mangalsutra and chains. The products are sold under the 'Senco Gold & Diamonds' tradename, through multiple channels, including 70 Company Operated Showrooms and 57 Franchisee Showrooms (including 4 franchisee owned and Company operated Showrooms).
Their products represent designs from a wide range of cultures from traditional Indian design to Indo-western and Western designs. These products reflect specialised design elements from Kolkata. Kolkata craftsmanship, and in particular that of the Karigars engaged by them, is popular for intricate filigree work and workmanship with thin gold wires and small beads. It is also known for its nakashi workmanship with etching and curving in gold. The Company has one manufacturing facility, which is located at Ankurhati, in Howrah, West Bengal. It make wholesale exports of jewellery primarily to the Dubai, Malaysia and Singapore. This facility also produces jewellery using modern technologies such as 3D printing, CAD driven designing and laser cutting.
In 2000, the Company opened their first franchisee, Guinea Gold' in Asansol, Beniachiti.
In 2002, it set up a first showroom in Moulali with an area of over 8,000 sq. ft.
In 2005, it started business operations in the SEZ unit located at Manikanchan.
In 2007, the Company took over of the business of Senco Gold Museum and Senco Gold Mart.
In 2011, it opened first showroom outside the State of West Bengal. On October 8, 2014, 100 Equity Shares were allotted to SAIF Partners India IV Limited on account of the investment by SAIF Partners India IV Limited in the Company pursuant to the subscription agreement dated September 26, 2014.
Senco Gold Impex Private Limited (SGIPL), the erstwhile wholly owned subsidiary of Company merged with the Company under a Scheme of Arrangement for Amalgamation, which was approved by the High Court of Calcutta by an Order dated April 22, 2014. The Appointed Date for the merger was April 1, 2013. Pursuant to this scheme, from the Appointed Date, all the businesses of SGIPL were transferred to and vested in the Company.
Addyashakti Properties Private Limited (APPL), the erstwhile wholly owned subsidiary of Company, merged with the Company pursuant to a Scheme of Arrangement for Amalgamation which was approved by the High Court of Calcutta by an Order dated June 14, 2016 . The Appointed Date for the merger was April 1, 2015. Pursuant to this scheme, from the Appointed Date, all the businesses of APPL were transferred to and vested in the Company.
In 2016, the Company introduced 'Everlite' brand, which focused on light and affordable diamond jewellery. It opened a branch in the southern region of Bengaluru.
In 2018, it added 11 new showrooms across regions, taking the total showroom account to 90. Further, it introduced Aham Mens Jewelry in the market.
In year 2020, it launched 2 D'Signia showrooms targeting elite class. It opened the first 'Everlite' showroom and in 2021, further opened 6 new COCO showrooms, 3 in Kolkata, 2 in UP and 1 in Pune. It signed MoU with Mobotics for digital foray. It opened 4 new Model FOCO showrooms.
The Company is planning to raise capital from Public Rs. 525 crores through Fresh Issue amounting to Rs. 325 crores and Offer for Sale amounting to Rs. 200 crores.
Senco Gold share price reflects investor sentiment toward the company and is impacted by various factors such as financial performance, market trends, and economic conditions. Share price is an indicator which shows the current value of the company's shares at which buyers or sellers can transact.
Market capitalization of Senco Gold indicates the total value of its outstanding shares. Marketcap is calculated by multiplying share price and outstanding shares of the company. It is a helpful metric for assessing the company's size and market Valuation. It also helps investors understand how Senco Gold is valued compared to its competitors.
Senco Gold PE ratio helps investors understand what is the market value of each stock compared to Senco Gold 's earnings. A PE ratio higher than the average industry PE could indicate an overvaluation of the stock, whereas a lower PE compared to the average industry PE could indicate an undervaluation.
The PEG ratio of Senco Gold evaluates its PE ratio in relation to its growth rate. A PEG ratio of 1 indicates a fair value, a PEG ratio of less than 1 indicates undervaluation, and a PEG ratio of more than 1 indicates overvaluation.
Return on Equity (ROE) measures how effectively Senco Gold generates profit from shareholders' equity. A higher ROE of more than 20% indicates better financial performance in terms of profitability.
Return on Capital Employed (ROCE) evaluates the profitability of Senco Gold in relation to its capital employed. In simple terms, ROCE provides insight to investors as to how well the company is utilizing the capital deployed. A high ROCE of more than 20% shows that the business is making profitable use of its capital.
Total debt of Senco Gold shows how much the company owes to either banks or individual creditors. In simple terms, this is the amount the company has to repay. Total debt can be a very useful metric to show the financial health of the company. Total debt more than equity is considered to be a bad sign.
The Debt-to-Equity (DE) ratio of Senco Gold compares its total debt to shareholders' equity. A higher Debt to Equity ratio could indicate higher financial risk, while a lower ratio suggests that the company is managing its debt efficiently.
CAGR shows the consistent growth rate of Senco Gold over a specific period, whether it is over a month, a year, or 10 years. It is a key metric to evaluate the company’s long-term growth potential. Main metrics for which CAGR is calculated are net sales, net profit, operating profit, and stock returns.
Technical analysis of Senco Gold helps investors get an insight into when they can enter or exit the stock. Key components of Senco Gold Technical Analysis include:
There are usually multiple support levels, but the main support levels for a stock are S1, S2, S3. Support levels indicate price points where stock might get support from buyers, helping the stock stop falling and rise.
There are usually multiple resistance levels, but the main resistance levels for a stock are R1, R2, R3. Resistance levels represent price points where Senco Gold shares often struggle to rise above due to selling pressure.
Dividends refer to the portion of the company’s profits distributed to its shareholders. Dividends are typically paid out in cash and reflect Senco Gold ’s financial health and profitability.
Bonus shares are usually given by companies to make the stock more affordable, increase liquidity, boost investor confidence, and more.
Stock split increases the number of its outstanding shares by dividing each existing share into multiple shares. When the company offers a stock split, the face value of the stock reduces in the same proportion as the split ratio.
The financials of Senco Gold provide a complete view to investors about its net sales, net profit, operating profits, expenses, and overall financial health. Investors can analyze financial data to assess the company’s stability and also understand how the company has been growing financially.
The profit and loss statement of Senco Gold highlights its net sales, net profit, total expenditure, and operating profits in the current financial year. This Profit and Loss statement is crucial for evaluating the profitability and financial stability of Senco Gold .
The balance sheet presents a snapshot of Senco Gold ’s assets, liabilities, and equity of shareholders, providing insights into the financials of the company.
Cashflow statements track the company's cash inflows and outflows over a period. It is an essential tool for understanding how well the company manages its liquidity and finances.
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