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Credo Brands Marketing
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Credo Brands Marketing Ltd was incorporated as a private limited company in the name of Credo Brands Marketing Private Limited' in Mumbai, India dated April 29, 1999, issued by the RoC. Subsequently, the Company was converted from a private limited company to a public limited company dated May 11, 2023, consequent to which a fresh certificate of incorporation was issued by the RoC to Company and the name of Company was changed to Credo Brands Marketing Limited'.
Credo Brands are among the largest homegrown brands in the mid-premium and premium men's casual wear market. The Company is mainly engaged in the business of selling of fashion casual garments and accessories under the brand name 'Mufti'. Their products are designed to provide a youthful appearance while keeping up with ongoing fashion trends. The Company has been providing a a wide range of products for multiple occasions in a customer's life, with their product offerings ranging from Shirts to T-Shirts to jeans to chinos to jackets, which caters to all year-round clothing.
The product mix has evolved significantly over the past several years from consisting of only shirts and trousers in the year 1998 to a wide range of products including T-Shirts, sweatshirts, jeans, cargos, chinos, jackets, blazersand sweaters in relaxed holiday casuals, authentic daily casuals to urban casuals, party wear and also athleisure categories. Their product's main competitors, in the similar price brackets, are brands such as Jack & Jones, Levi's, Pepe Jeans and U.S. Polo Assn.
In 1998, the Company launched the brand 'Mufti'; the brand was purchased by Company from proprietary concern of Kamal Khushlani in 2003. It launched 'Muftisphere' in year 2014, to provide benefits to customers into shopping.
The Company opened its 100th store in 2010; 200th store in 2013; opened 300th store in 2019 and thereafter, 350th store in 2022. As of March 31, 2023, the Company had a network of 45 fabric and accessories suppliers and over 45 manufacturing partners with the top five suppliers.
The Company is planning up to 19,634,960 Equity Shares through Offer for Sale.
Credo Brands Marketing share price reflects investor sentiment toward the company and is impacted by various factors such as financial performance, market trends, and economic conditions. Share price is an indicator which shows the current value of the company's shares at which buyers or sellers can transact.
Market capitalization of Credo Brands Marketing indicates the total value of its outstanding shares. Marketcap is calculated by multiplying share price and outstanding shares of the company. It is a helpful metric for assessing the company's size and market Valuation. It also helps investors understand how Credo Brands Marketing is valued compared to its competitors.
Credo Brands Marketing PE ratio helps investors understand what is the market value of each stock compared to Credo Brands Marketing 's earnings. A PE ratio higher than the average industry PE could indicate an overvaluation of the stock, whereas a lower PE compared to the average industry PE could indicate an undervaluation.
The PEG ratio of Credo Brands Marketing evaluates its PE ratio in relation to its growth rate. A PEG ratio of 1 indicates a fair value, a PEG ratio of less than 1 indicates undervaluation, and a PEG ratio of more than 1 indicates overvaluation.
Return on Equity (ROE) measures how effectively Credo Brands Marketing generates profit from shareholders' equity. A higher ROE of more than 20% indicates better financial performance in terms of profitability.
Return on Capital Employed (ROCE) evaluates the profitability of Credo Brands Marketing in relation to its capital employed. In simple terms, ROCE provides insight to investors as to how well the company is utilizing the capital deployed. A high ROCE of more than 20% shows that the business is making profitable use of its capital.
Total debt of Credo Brands Marketing shows how much the company owes to either banks or individual creditors. In simple terms, this is the amount the company has to repay. Total debt can be a very useful metric to show the financial health of the company. Total debt more than equity is considered to be a bad sign.
The Debt-to-Equity (DE) ratio of Credo Brands Marketing compares its total debt to shareholders' equity. A higher Debt to Equity ratio could indicate higher financial risk, while a lower ratio suggests that the company is managing its debt efficiently.
CAGR shows the consistent growth rate of Credo Brands Marketing over a specific period, whether it is over a month, a year, or 10 years. It is a key metric to evaluate the company’s long-term growth potential. Main metrics for which CAGR is calculated are net sales, net profit, operating profit, and stock returns.
Technical analysis of Credo Brands Marketing helps investors get an insight into when they can enter or exit the stock. Key components of Credo Brands Marketing Technical Analysis include:
There are usually multiple support levels, but the main support levels for a stock are S1, S2, S3. Support levels indicate price points where stock might get support from buyers, helping the stock stop falling and rise.
There are usually multiple resistance levels, but the main resistance levels for a stock are R1, R2, R3. Resistance levels represent price points where Credo Brands Marketing shares often struggle to rise above due to selling pressure.
Dividends refer to the portion of the company’s profits distributed to its shareholders. Dividends are typically paid out in cash and reflect Credo Brands Marketing ’s financial health and profitability.
Bonus shares are usually given by companies to make the stock more affordable, increase liquidity, boost investor confidence, and more.
Stock split increases the number of its outstanding shares by dividing each existing share into multiple shares. When the company offers a stock split, the face value of the stock reduces in the same proportion as the split ratio.
The financials of Credo Brands Marketing provide a complete view to investors about its net sales, net profit, operating profits, expenses, and overall financial health. Investors can analyze financial data to assess the company’s stability and also understand how the company has been growing financially.
The profit and loss statement of Credo Brands Marketing highlights its net sales, net profit, total expenditure, and operating profits in the current financial year. This Profit and Loss statement is crucial for evaluating the profitability and financial stability of Credo Brands Marketing .
The balance sheet presents a snapshot of Credo Brands Marketing ’s assets, liabilities, and equity of shareholders, providing insights into the financials of the company.
Cashflow statements track the company's cash inflows and outflows over a period. It is an essential tool for understanding how well the company manages its liquidity and finances.
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