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Maxposure
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Maxposure Limited was incorporated on August 17, 2006 as Maxposure Media Group India Private Limited', a Private Limited Company dated August 17, 2006 issued by the Registrar of Companies, in Delhi and Haryana. Subsequently, the name of the Company was changed to Maxposure Private Limited' dated October 26, 2023. Thereafter, Company got converted into a Public Limited Company, fresh Certificate of Incorporation dated November 3, 2023 was issued by the Registrar of Companies, at Delhi and consequently, name of the Company was changed to Maxposure Limited'.
Maxposure is a diverse new-age media and entertainment company offering 360-degree services across multiple distribution platforms. The Company operates in media and entertainment industry including but not limited to in-flight entertainment, content marketing, technology and advertising. Specialising in customised solutions, the house of the Company stands on four pillars: Inflight Entertainment, Content Marketing, Technology and Advertising.
In 2006, the Company was incorporated with the launch of premium lifestyle and popular publication. In 2010, it acquired Meridith Corporation, an Amercian media conglomerate based out of Iowa, for publishing, promoting, sell and distributing a periodical magazine under the title Diabetic Living. The Company was acquired in 2011, by Gruner + Jahr, a fully-owned subsidiary of Germany-based Bertelsmann Group, a leading media conglomerate.
In 2013, Maxposure joined with DLF Utilities Limited for publication of a mall magazine for their shopping mall, DLF Promenade located in Vasant Kunj, New Delhi. In 2015, it launched the 'Vistara' Magazine, the debut inflight foray of Vistara Airline, a JV between Tata Group and Singapore Airlines. It established new vertical Cityscape, a destination video and guide series for airlines in 2018.
Looking ahead, the Company acquired the Indian Hotels Company Limited to work on 'Tajness - The IHCL Magazine', an internal communication of Taj Hotels in 2019; it ventured into in-flight entertainment with clients like Air India in year 2020. Thereafter, its technology division started wireless media serve, AeroHub, through which content was streamed wirelessly on personal devices of passengers in a cost effective manner. The same AeroHub got established in Mumbai for production services, content integration and preparation of hard discs with content for uploading content on the aircrafts/IFE systems of an airline in year 2021. In 2023, it started real-time travel planning digital innovation.
The Company is proposing the Public Issue of 61,40,077 Fresh Issue Equity Shares.
Maxposure share price reflects investor sentiment toward the company and is impacted by various factors such as financial performance, market trends, and economic conditions. Share price is an indicator which shows the current value of the company's shares at which buyers or sellers can transact.
Market capitalization of Maxposure indicates the total value of its outstanding shares. Marketcap is calculated by multiplying share price and outstanding shares of the company. It is a helpful metric for assessing the company's size and market Valuation. It also helps investors understand how Maxposure is valued compared to its competitors.
Maxposure PE ratio helps investors understand what is the market value of each stock compared to Maxposure 's earnings. A PE ratio higher than the average industry PE could indicate an overvaluation of the stock, whereas a lower PE compared to the average industry PE could indicate an undervaluation.
The PEG ratio of Maxposure evaluates its PE ratio in relation to its growth rate. A PEG ratio of 1 indicates a fair value, a PEG ratio of less than 1 indicates undervaluation, and a PEG ratio of more than 1 indicates overvaluation.
Return on Equity (ROE) measures how effectively Maxposure generates profit from shareholders' equity. A higher ROE of more than 20% indicates better financial performance in terms of profitability.
Return on Capital Employed (ROCE) evaluates the profitability of Maxposure in relation to its capital employed. In simple terms, ROCE provides insight to investors as to how well the company is utilizing the capital deployed. A high ROCE of more than 20% shows that the business is making profitable use of its capital.
Total debt of Maxposure shows how much the company owes to either banks or individual creditors. In simple terms, this is the amount the company has to repay. Total debt can be a very useful metric to show the financial health of the company. Total debt more than equity is considered to be a bad sign.
The Debt-to-Equity (DE) ratio of Maxposure compares its total debt to shareholders' equity. A higher Debt to Equity ratio could indicate higher financial risk, while a lower ratio suggests that the company is managing its debt efficiently.
CAGR shows the consistent growth rate of Maxposure over a specific period, whether it is over a month, a year, or 10 years. It is a key metric to evaluate the company’s long-term growth potential. Main metrics for which CAGR is calculated are net sales, net profit, operating profit, and stock returns.
Technical analysis of Maxposure helps investors get an insight into when they can enter or exit the stock. Key components of Maxposure Technical Analysis include:
There are usually multiple support levels, but the main support levels for a stock are S1, S2, S3. Support levels indicate price points where stock might get support from buyers, helping the stock stop falling and rise.
There are usually multiple resistance levels, but the main resistance levels for a stock are R1, R2, R3. Resistance levels represent price points where Maxposure shares often struggle to rise above due to selling pressure.
Dividends refer to the portion of the company’s profits distributed to its shareholders. Dividends are typically paid out in cash and reflect Maxposure ’s financial health and profitability.
Bonus shares are usually given by companies to make the stock more affordable, increase liquidity, boost investor confidence, and more.
Stock split increases the number of its outstanding shares by dividing each existing share into multiple shares. When the company offers a stock split, the face value of the stock reduces in the same proportion as the split ratio.
The financials of Maxposure provide a complete view to investors about its net sales, net profit, operating profits, expenses, and overall financial health. Investors can analyze financial data to assess the company’s stability and also understand how the company has been growing financially.
The profit and loss statement of Maxposure highlights its net sales, net profit, total expenditure, and operating profits in the current financial year. This Profit and Loss statement is crucial for evaluating the profitability and financial stability of Maxposure .
The balance sheet presents a snapshot of Maxposure ’s assets, liabilities, and equity of shareholders, providing insights into the financials of the company.
Cashflow statements track the company's cash inflows and outflows over a period. It is an essential tool for understanding how well the company manages its liquidity and finances.
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