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Honasa Consumer
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Honasa Consumer Limited was incorporated as Honasa Consumer Private Limited' at New Delhi as a private limited company on September 16, 2016, issued by the RoC. Subsequently, Company converted to a public limited and name of the Company changed to Honasa Consumer Limited' pursuant to a Shareholder's resolution dated October 26, 2022 and a fresh certificate of incorporation dated November 11, 2022 was issued by the RoC.
The Company is the largest digital-first BPC company in India in terms of revenue from operations. It has built a House of Brands' architecture with a portfolio of six brands in the BPC space. Dating back to their journey, Mamaearth has helped the Company in scaling their newer brands at a fast pace. These playbooks are powered by consumer-centric approach across various business model, including innovation engine, digitalized omni-channel distribution, technology and data-driven marketing and consumer engagement model.
Each of the Company brands offer a differentiated value proposition as sought by the consumers. Besides this, their products portfolio includes products in the baby care, face care, body care, hair care, color cosmetics and fragrances segments. This product portfolio is supplemented by the services businesses across content and community management platform, Momspresso, and professional salons chain, BBlunt Salons.
Presently, the Company is trading in a variety of beauty and personal care products and services like baby care, skin care, hair and other personal care categories, which are manufactured under the brand names including 'Mamaearth', 'The Derma Co', 'BBlunt', 'Aqualogica', 'Ayuga' and 'Dr.Sheth's' and services comprises of beauty salon and hair styling services as well as content development and influencer marketing. In 2016, the Company launched their flagship brand, 'Mamaearth' which focuses on developing toxin-free beauty products made with natural ingredients.
In 2020, it launched The Derma Co.', to provide solutions for skin and hair conditions through a range of active ingredient-based products.
In November 2021, it launched Aqualogica, a specialized hydrating skin care brand designed for Indian skin types. It launched 'Ayuga' an ayurvedic product in easy-to-use, modern formats for Indian millennials in December, 2021. It acquired Momspresso, a platform providing meaningful and relevant content to women.
In March 2022, it acquired BBlunt, a professional hair care and styling products enabling salon like experience at home. It acquired Dr. Sheth's - A bio-actives based skincare designed by three-generations of skin specialist on naturally inspired and scientifically validated products in April, 2022.
In year 2022, the Company acquired majority stakes in Subsidiaries, such as Just4Kids Services Private Limited and Bhabani Blunt Hairdressing Private Limited (BBlunt), as well as 100% of the shareholding of Fusion Cosmeceutics Private Limited, which owns Momspresso and the BBlunt and Dr. Sheth's brands in India, respectively.
Pursuant to share purchase agreement dated October 20, 2022, the Company purchased the balance 33.23% of the equity share capital of Fusion from Aneesh Sheth.
The Company is planning to raise capital from Public by raising Rs. 400 crores through Fresh Issue and 46,819,635 Equity Shares through Offer For Sale.
Honasa Consumer share price reflects investor sentiment toward the company and is impacted by various factors such as financial performance, market trends, and economic conditions. Share price is an indicator which shows the current value of the company's shares at which buyers or sellers can transact.
Market capitalization of Honasa Consumer indicates the total value of its outstanding shares. Marketcap is calculated by multiplying share price and outstanding shares of the company. It is a helpful metric for assessing the company's size and market Valuation. It also helps investors understand how Honasa Consumer is valued compared to its competitors.
Honasa Consumer PE ratio helps investors understand what is the market value of each stock compared to Honasa Consumer 's earnings. A PE ratio higher than the average industry PE could indicate an overvaluation of the stock, whereas a lower PE compared to the average industry PE could indicate an undervaluation.
The PEG ratio of Honasa Consumer evaluates its PE ratio in relation to its growth rate. A PEG ratio of 1 indicates a fair value, a PEG ratio of less than 1 indicates undervaluation, and a PEG ratio of more than 1 indicates overvaluation.
Return on Equity (ROE) measures how effectively Honasa Consumer generates profit from shareholders' equity. A higher ROE of more than 20% indicates better financial performance in terms of profitability.
Return on Capital Employed (ROCE) evaluates the profitability of Honasa Consumer in relation to its capital employed. In simple terms, ROCE provides insight to investors as to how well the company is utilizing the capital deployed. A high ROCE of more than 20% shows that the business is making profitable use of its capital.
Total debt of Honasa Consumer shows how much the company owes to either banks or individual creditors. In simple terms, this is the amount the company has to repay. Total debt can be a very useful metric to show the financial health of the company. Total debt more than equity is considered to be a bad sign.
The Debt-to-Equity (DE) ratio of Honasa Consumer compares its total debt to shareholders' equity. A higher Debt to Equity ratio could indicate higher financial risk, while a lower ratio suggests that the company is managing its debt efficiently.
CAGR shows the consistent growth rate of Honasa Consumer over a specific period, whether it is over a month, a year, or 10 years. It is a key metric to evaluate the company’s long-term growth potential. Main metrics for which CAGR is calculated are net sales, net profit, operating profit, and stock returns.
Technical analysis of Honasa Consumer helps investors get an insight into when they can enter or exit the stock. Key components of Honasa Consumer Technical Analysis include:
There are usually multiple support levels, but the main support levels for a stock are S1, S2, S3. Support levels indicate price points where stock might get support from buyers, helping the stock stop falling and rise.
There are usually multiple resistance levels, but the main resistance levels for a stock are R1, R2, R3. Resistance levels represent price points where Honasa Consumer shares often struggle to rise above due to selling pressure.
Dividends refer to the portion of the company’s profits distributed to its shareholders. Dividends are typically paid out in cash and reflect Honasa Consumer ’s financial health and profitability.
Bonus shares are usually given by companies to make the stock more affordable, increase liquidity, boost investor confidence, and more.
Stock split increases the number of its outstanding shares by dividing each existing share into multiple shares. When the company offers a stock split, the face value of the stock reduces in the same proportion as the split ratio.
The financials of Honasa Consumer provide a complete view to investors about its net sales, net profit, operating profits, expenses, and overall financial health. Investors can analyze financial data to assess the company’s stability and also understand how the company has been growing financially.
The profit and loss statement of Honasa Consumer highlights its net sales, net profit, total expenditure, and operating profits in the current financial year. This Profit and Loss statement is crucial for evaluating the profitability and financial stability of Honasa Consumer .
The balance sheet presents a snapshot of Honasa Consumer ’s assets, liabilities, and equity of shareholders, providing insights into the financials of the company.
Cashflow statements track the company's cash inflows and outflows over a period. It is an essential tool for understanding how well the company manages its liquidity and finances.
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