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Flair Writing Industries
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Flair Writing Industries Limited was originally carried on as a Partnership Firm under the name M/s Flair Writing Instruments' pursuant to a Deed of Partnership dated January 6, 1986. The Company converted into a Private Limited Company on August 12, 2016 as Flair Writing Industries Private Limited'. which then converted to a Public Limited Company and its name was changed to Flair Writing Industries Limited' vide fresh Certificate of Incorporation dated May 30, 2018 issued by the RoC, Mumbai. The Company is a leading manufacturer of writing instruments in India with a focus on pens.
The products are sold under principal brands 'Flair', 'Hauser' and 'Pierre Cardin', as well as other brands 'Rudi Kellner' and 'Landmark'. The Company has been a manufacturer since March 2017 and the exclusive distributor since January 2017 of certain 'Reynolds' branded pens in India. The Company own the exclusive rights to the 'Pierre Cardin' trademark in India for class 16 products, including pens.
The Company is a distributor of 'ZIG' pens in India. It has an extensive product range, including ball pens, fountain pens, gel pens, roller pens, plastic pens and metal pens, in terms of products offered, stationery like mechanical pencils, highlighters, correction pens, markers and gel crayons and calculators. It manufacture pens and other products from 6 manufacturing plants in Naigaon (near Mumbai), Maharashtra; Daman in the Union Territory of Daman and Diu; and Dehradun, Uttarakhand.
The Promoters of Company, Mr. Khubilal Rathod and Mr. Vimalchand Rathod started business of manufacturing writing instruments through their association with M/s. Wimco Pen Co, a Partnership Firm that engaged in manufacturing metal pens and other writing instruments. Their brand 'Flair', which was originally established in 1976 by Wimco, has been owned and operated since 1986 by the Promoters through Partnership Firms that were predecessor entities to Company. The manufacturing of plastic ball pens using plastic injection-molding machines and gel pens appeared as key developments in the industry and were accordingly, formed into product range. The Company later on, commenced manufacturing stationery and calculators.
In year 1998, the Company established a manufacturing plant in Daman. Later on in 2008, Flair Calculators were launched. In 2009, manufacturing plant was set up in Dehradun, Uttarakhand. In 2017, it got into a supply and distribution agreement with Reynolds Pens India Private Limited.
A Scheme of Amalgamation was approved by the NCLT, Mumbai Bench by an Order dated March 15, 2018, certain companies i.e., Flair Pen and Plastic Industries Private Limited, Flair Stationeries Private Limited, Flair Pens and Stationery Industries Private Limited, Flair Pen and Plastic (UK) Private Limited and Flair Impex Industries Private Limited (Transferor Companies) got merged into with the Company in May, 2018.
In addition to Company's distributor/dealer network, it had approximately 100 super-stockists in India including in-house super-stockist for the Mumbai region operated by the Flair Sporty division of Company, as of June 30, 2018, supported by sales and marketing employees. Besides traditional distribution channels, its products are sold through modern retail outlets such as supermarkets, as well as e-commerce. As of June 30, 2018, the Company also had approximately 50 international distributors with the products sold in nearly 80 countries during the FY 2018.
The Company is planning to raise funds from Public aggregating to Rs 450 crore Equity Shares, which comprises Rs. 330 crore shares through Fresh Issue and Rs. 120 crore shares through Offer for Sale.
Flair Writing Industries share price reflects investor sentiment toward the company and is impacted by various factors such as financial performance, market trends, and economic conditions. Share price is an indicator which shows the current value of the company's shares at which buyers or sellers can transact.
Market capitalization of Flair Writing Industries indicates the total value of its outstanding shares. Marketcap is calculated by multiplying share price and outstanding shares of the company. It is a helpful metric for assessing the company's size and market Valuation. It also helps investors understand how Flair Writing Industries is valued compared to its competitors.
Flair Writing Industries PE ratio helps investors understand what is the market value of each stock compared to Flair Writing Industries 's earnings. A PE ratio higher than the average industry PE could indicate an overvaluation of the stock, whereas a lower PE compared to the average industry PE could indicate an undervaluation.
The PEG ratio of Flair Writing Industries evaluates its PE ratio in relation to its growth rate. A PEG ratio of 1 indicates a fair value, a PEG ratio of less than 1 indicates undervaluation, and a PEG ratio of more than 1 indicates overvaluation.
Return on Equity (ROE) measures how effectively Flair Writing Industries generates profit from shareholders' equity. A higher ROE of more than 20% indicates better financial performance in terms of profitability.
Return on Capital Employed (ROCE) evaluates the profitability of Flair Writing Industries in relation to its capital employed. In simple terms, ROCE provides insight to investors as to how well the company is utilizing the capital deployed. A high ROCE of more than 20% shows that the business is making profitable use of its capital.
Total debt of Flair Writing Industries shows how much the company owes to either banks or individual creditors. In simple terms, this is the amount the company has to repay. Total debt can be a very useful metric to show the financial health of the company. Total debt more than equity is considered to be a bad sign.
The Debt-to-Equity (DE) ratio of Flair Writing Industries compares its total debt to shareholders' equity. A higher Debt to Equity ratio could indicate higher financial risk, while a lower ratio suggests that the company is managing its debt efficiently.
CAGR shows the consistent growth rate of Flair Writing Industries over a specific period, whether it is over a month, a year, or 10 years. It is a key metric to evaluate the company’s long-term growth potential. Main metrics for which CAGR is calculated are net sales, net profit, operating profit, and stock returns.
Technical analysis of Flair Writing Industries helps investors get an insight into when they can enter or exit the stock. Key components of Flair Writing Industries Technical Analysis include:
There are usually multiple support levels, but the main support levels for a stock are S1, S2, S3. Support levels indicate price points where stock might get support from buyers, helping the stock stop falling and rise.
There are usually multiple resistance levels, but the main resistance levels for a stock are R1, R2, R3. Resistance levels represent price points where Flair Writing Industries shares often struggle to rise above due to selling pressure.
Dividends refer to the portion of the company’s profits distributed to its shareholders. Dividends are typically paid out in cash and reflect Flair Writing Industries ’s financial health and profitability.
Bonus shares are usually given by companies to make the stock more affordable, increase liquidity, boost investor confidence, and more.
Stock split increases the number of its outstanding shares by dividing each existing share into multiple shares. When the company offers a stock split, the face value of the stock reduces in the same proportion as the split ratio.
The financials of Flair Writing Industries provide a complete view to investors about its net sales, net profit, operating profits, expenses, and overall financial health. Investors can analyze financial data to assess the company’s stability and also understand how the company has been growing financially.
The profit and loss statement of Flair Writing Industries highlights its net sales, net profit, total expenditure, and operating profits in the current financial year. This Profit and Loss statement is crucial for evaluating the profitability and financial stability of Flair Writing Industries .
The balance sheet presents a snapshot of Flair Writing Industries ’s assets, liabilities, and equity of shareholders, providing insights into the financials of the company.
Cashflow statements track the company's cash inflows and outflows over a period. It is an essential tool for understanding how well the company manages its liquidity and finances.
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