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Ethos
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Ethos Limited was originally incorporated as Kamla Retail Limited' under the provisions of Companies Act, 1956, at Parwanoo, Himachal Pradesh, pursuant to the Certificate of Incorporation dated November 5, 2007. Subsequently, name of the Company was changed to Ethos Limited' pursuant to a Special Resolution passed by Shareholders of the Company on March 2, 2012, and a Revised Certificate of Incorporation was issued by Registrar of Companies, Himachal Pradesh on March 5, 2012. The Company operates a chain of luxury watch boutiques. The business consists of trading of watches, accessories and luxury items, marketing and support services and rendering of related after sale services.
The Company has the portfolio of premium and luxury watches in India enabling to retail 50 premium and luxury watch brands like Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F. Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain. In addition to premium and luxury watch retail, the Company undertake retail of certified pre-owned luxury watches under Certified Pre-Owned' ('CPO') luxury watch lounge located at New Delhi.
The Company business is supported by state of the art service centre which is equipped with latest machinery imported from Switzerland. Its service centre has engaged horological engineers having experience at leading global watch brands. Expert watchmakers at the service centre have certifications from brands like Omega, Tissot, Longines, Rado among other global brands with a minimum work experience of 10 years. Also, the service centre has received authorizations from several leading global watch brands.
In January 2003, first luxury retail watch store was opened at Chandigarh by Promoter, KDDL Limited, under the brand name 'ETHOS'.
In 2008, KDDL hived off its retail business to the Company to consolidate the business of luxury watch retail for better management.
In 2009, the Company inaugurated the opening of retail shop at Indira Gandhi International Airport, in New Delhi.
In 2010, Mahen Boutiques Limited amalgamated into Kamla Retail Limited.
In 2011, the Company launched its first clock boutique, 'Ethos Westminster' in India at UB City, Bangalore.
In 2018, the Company had 2,76000 registered members to its Club Echo. The loyalty programme Club Echo' is a customer relationship management initiative for providing them with a rewarding experience in luxury retail category. Club Echo operates as a dynamic incentive scheme which provides benefits to repeat customers based on their cumulative purchasing over time.
In 2019, the Company started pre-owned luxury watch retail business as its flagship store.
In 2020, the Company had an extensive network of 50 retail stores locally spread across 17 cities of New Delhi Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Chandigarh, Ahmedabad, Jaipur, Lucknow, Gurgaon, Guwahati, Ludhiana, Nagpur, Noida, Pune and Thane in India. 50 stores are categorized into 14 Ethos Summit Stores and one Airport store, 15 multi-brand outlets and 10 Ethos Boutiques both housing bridge to luxury and premium brands, 9 luxury segment mono-brand boutiques offering a single luxury watch brand, and 1 CPO luxury watch lounge for pre-owned watches..
In 2021, the Company introduced pre-owned watches and started dedicated service of Ethos Watch Care' and collection centre in Delhi.
Ethos share price reflects investor sentiment toward the company and is impacted by various factors such as financial performance, market trends, and economic conditions. Share price is an indicator which shows the current value of the company's shares at which buyers or sellers can transact.
Market capitalization of Ethos indicates the total value of its outstanding shares. Marketcap is calculated by multiplying share price and outstanding shares of the company. It is a helpful metric for assessing the company's size and market Valuation. It also helps investors understand how Ethos is valued compared to its competitors.
Ethos PE ratio helps investors understand what is the market value of each stock compared to Ethos 's earnings. A PE ratio higher than the average industry PE could indicate an overvaluation of the stock, whereas a lower PE compared to the average industry PE could indicate an undervaluation.
The PEG ratio of Ethos evaluates its PE ratio in relation to its growth rate. A PEG ratio of 1 indicates a fair value, a PEG ratio of less than 1 indicates undervaluation, and a PEG ratio of more than 1 indicates overvaluation.
Return on Equity (ROE) measures how effectively Ethos generates profit from shareholders' equity. A higher ROE of more than 20% indicates better financial performance in terms of profitability.
Return on Capital Employed (ROCE) evaluates the profitability of Ethos in relation to its capital employed. In simple terms, ROCE provides insight to investors as to how well the company is utilizing the capital deployed. A high ROCE of more than 20% shows that the business is making profitable use of its capital.
Total debt of Ethos shows how much the company owes to either banks or individual creditors. In simple terms, this is the amount the company has to repay. Total debt can be a very useful metric to show the financial health of the company. Total debt more than equity is considered to be a bad sign.
The Debt-to-Equity (DE) ratio of Ethos compares its total debt to shareholders' equity. A higher Debt to Equity ratio could indicate higher financial risk, while a lower ratio suggests that the company is managing its debt efficiently.
CAGR shows the consistent growth rate of Ethos over a specific period, whether it is over a month, a year, or 10 years. It is a key metric to evaluate the company’s long-term growth potential. Main metrics for which CAGR is calculated are net sales, net profit, operating profit, and stock returns.
Technical analysis of Ethos helps investors get an insight into when they can enter or exit the stock. Key components of Ethos Technical Analysis include:
There are usually multiple support levels, but the main support levels for a stock are S1, S2, S3. Support levels indicate price points where stock might get support from buyers, helping the stock stop falling and rise.
There are usually multiple resistance levels, but the main resistance levels for a stock are R1, R2, R3. Resistance levels represent price points where Ethos shares often struggle to rise above due to selling pressure.
Dividends refer to the portion of the company’s profits distributed to its shareholders. Dividends are typically paid out in cash and reflect Ethos ’s financial health and profitability.
Bonus shares are usually given by companies to make the stock more affordable, increase liquidity, boost investor confidence, and more.
Stock split increases the number of its outstanding shares by dividing each existing share into multiple shares. When the company offers a stock split, the face value of the stock reduces in the same proportion as the split ratio.
The financials of Ethos provide a complete view to investors about its net sales, net profit, operating profits, expenses, and overall financial health. Investors can analyze financial data to assess the company’s stability and also understand how the company has been growing financially.
The profit and loss statement of Ethos highlights its net sales, net profit, total expenditure, and operating profits in the current financial year. This Profit and Loss statement is crucial for evaluating the profitability and financial stability of Ethos .
The balance sheet presents a snapshot of Ethos ’s assets, liabilities, and equity of shareholders, providing insights into the financials of the company.
Cashflow statements track the company's cash inflows and outflows over a period. It is an essential tool for understanding how well the company manages its liquidity and finances.
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