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Bright Outdoor Media
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Bright Outdoor Media Limited was originally incorporated as a Private Limited under the name 'Bright Outdoor Media Private Limited' dated September 29, 2005 at Mumbai. Subsequently, Company converted into a Public Limited and name of the Company was changed to 'Bright Outdoor Media Limited' vide Special Resolution on October 24, 2022 and a Fresh Certificate of Incorporation pursuant to change of name was issued by Registrar of Companies dated November 24, 2022.
Promoted by Yogesh Jiwanlal Lakhani and Jagruti Yogesh Lakhani, the Company is engaged in providing advertising media services consisting of Out of Home (OOH) media services. Their array of service hoardings includes Railway boards, Railway panels, Transfer stickers, Cinema slides, Promos, full train, Bus panels, Full Bus painting, Mobile sign truck, Kiosks, Traffic Booth, Toll Naka, Gantry and Vinyl. Apart from Out-of- Home (OOH) Advertising and providing various novel communication solutions to clients, it offers services assuring multicultural and ethnic Outdoor Advertising campaigns that engage audiences and achieve impact, for every creative need, idea and budget. Apart from business of providing advertising services, the Company is also engaged in real estate business which mainly includes sale and purchase of properties and on leave and license basis.
In year 2007, the Company had purchased the business of M/s. Bright Advertising Agency vide Business Purchase and Takeover Agreement dated April 01, 2007. The seller, M/s. Bright Advertising Agency, has been carrying on the business of Outdoor Publicity and Advertisement. Whereas, Company purchased the entire running business as going concern with all assets of the said sole proprietorship concern.
In 2020, the Company signed a Joint Venture Agreement with ZEST Enterprise and LP Verma Media Marketing Private Limited on November 03, 2020 for Construction of Solar Panel Structures along with Advertisement Displays at the back at Several Locations in Mumbai and subsequently submitted a proposal dated July 24, 2019 through the ZEST Enterprises, to the Mumbai Division, Western Railway for constructing, installing and operating solar panel structures along with the advertisement displays on the same under the NINFRIS policy of the Railways at seventeen different locations in Mumbai.
In 2022, it signed a Joint Venture Agreement with Wallop Advertising Private Limited on April 14, 2022 for executing tender for Advertising Rights for a New Display for site 'C' West side of Evening Traffic Facing CSMT on Suman Nagar Road under Bridge for a period of 05 years which was allotted to Wallop Advertising Private Limited.
Bright Outdoor Media share price reflects investor sentiment toward the company and is impacted by various factors such as financial performance, market trends, and economic conditions. Share price is an indicator which shows the current value of the company's shares at which buyers or sellers can transact.
Market capitalization of Bright Outdoor Media indicates the total value of its outstanding shares. Marketcap is calculated by multiplying share price and outstanding shares of the company. It is a helpful metric for assessing the company's size and market Valuation. It also helps investors understand how Bright Outdoor Media is valued compared to its competitors.
Bright Outdoor Media PE ratio helps investors understand what is the market value of each stock compared to Bright Outdoor Media 's earnings. A PE ratio higher than the average industry PE could indicate an overvaluation of the stock, whereas a lower PE compared to the average industry PE could indicate an undervaluation.
The PEG ratio of Bright Outdoor Media evaluates its PE ratio in relation to its growth rate. A PEG ratio of 1 indicates a fair value, a PEG ratio of less than 1 indicates undervaluation, and a PEG ratio of more than 1 indicates overvaluation.
Return on Equity (ROE) measures how effectively Bright Outdoor Media generates profit from shareholders' equity. A higher ROE of more than 20% indicates better financial performance in terms of profitability.
Return on Capital Employed (ROCE) evaluates the profitability of Bright Outdoor Media in relation to its capital employed. In simple terms, ROCE provides insight to investors as to how well the company is utilizing the capital deployed. A high ROCE of more than 20% shows that the business is making profitable use of its capital.
Total debt of Bright Outdoor Media shows how much the company owes to either banks or individual creditors. In simple terms, this is the amount the company has to repay. Total debt can be a very useful metric to show the financial health of the company. Total debt more than equity is considered to be a bad sign.
The Debt-to-Equity (DE) ratio of Bright Outdoor Media compares its total debt to shareholders' equity. A higher Debt to Equity ratio could indicate higher financial risk, while a lower ratio suggests that the company is managing its debt efficiently.
CAGR shows the consistent growth rate of Bright Outdoor Media over a specific period, whether it is over a month, a year, or 10 years. It is a key metric to evaluate the company’s long-term growth potential. Main metrics for which CAGR is calculated are net sales, net profit, operating profit, and stock returns.
Technical analysis of Bright Outdoor Media helps investors get an insight into when they can enter or exit the stock. Key components of Bright Outdoor Media Technical Analysis include:
There are usually multiple support levels, but the main support levels for a stock are S1, S2, S3. Support levels indicate price points where stock might get support from buyers, helping the stock stop falling and rise.
There are usually multiple resistance levels, but the main resistance levels for a stock are R1, R2, R3. Resistance levels represent price points where Bright Outdoor Media shares often struggle to rise above due to selling pressure.
Dividends refer to the portion of the company’s profits distributed to its shareholders. Dividends are typically paid out in cash and reflect Bright Outdoor Media ’s financial health and profitability.
Bonus shares are usually given by companies to make the stock more affordable, increase liquidity, boost investor confidence, and more.
Stock split increases the number of its outstanding shares by dividing each existing share into multiple shares. When the company offers a stock split, the face value of the stock reduces in the same proportion as the split ratio.
The financials of Bright Outdoor Media provide a complete view to investors about its net sales, net profit, operating profits, expenses, and overall financial health. Investors can analyze financial data to assess the company’s stability and also understand how the company has been growing financially.
The profit and loss statement of Bright Outdoor Media highlights its net sales, net profit, total expenditure, and operating profits in the current financial year. This Profit and Loss statement is crucial for evaluating the profitability and financial stability of Bright Outdoor Media .
The balance sheet presents a snapshot of Bright Outdoor Media ’s assets, liabilities, and equity of shareholders, providing insights into the financials of the company.
Cashflow statements track the company's cash inflows and outflows over a period. It is an essential tool for understanding how well the company manages its liquidity and finances.
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