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Sunrise Efficient Marketing
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The Company 'Sunrise Efficient Marketing Limited' started the journey as a Public Limited Company under the provisions of Companies Act, 2013 vide Certificate of Incorporation dated July 09, 2020 issued by the Registrar of Companies, Central Registration Centre, which commenced the business from the Financial Year 2021. Subsequently, the Company amended its Object Clause vide the Member's Resolution dated January 15, 2022 for taking over the entire business of Sunrise Marketing And Services, a Sole Proprietorship Concern of Lejas Hemantrai Desai, the Promoter. A fresh Certificate of Registration dated February 02, 2022 was issued by Registrar of Companies, Ahmedabad
Sunrise Efficient Marketing Limited is an ISO 9001:2015 certified Company primarily engaged in the business as traders, distributors, super stockiest, retailers, wholesalers, importers, exporters, agents, dealers, buyers, sellers, fabricators, assemblers, fitters, installers, repairers of all types of Industrial machineries, its spare parts, electrical items, electronic items, mechanical and engineering items, pipes, pipe fittings, sanitation parts, all types of machined and un-machined castings, industrial valves and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes. The Company is a distributor for FMCG products as well. Currently, it is authorized dealer of 138 manufacturers.
Since its inception in 2002, Sunrise Marketing & Services diversified into other product categories like Industrial Oils - Gulf Oil Lubricants India Ltd, VF Drives - Yaskawa (the Japanese giant brand) VF Drives, Geal Boxes - Redicon Power, Elecon and Pumps (Domestic, Agriculture and Industrial Series).
At present, the Company is into the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils and FMCG Products and aids to manage complete supply chain right from the manufacturers and end user. Currently, the Company is an authorized dealer of 138 manufacturers. The Company's business model helps to spread its market risks arising out of fluctuation in market shares of various brands to achieve economies of scale.
In 2004, the Company became an Authorized dealer of Bharat Bijlee Ltd., for their product-electric motors. In span of year 2004 to 2020, the firm continued to grow. They got distributorship license of various other big manufacturers of energy efficient products such as Industrial motors, Pumps, Lubricants, Disks etc.
In 2011, the Company also diversified in to Consumer Goods (FMCG Division) and acted as distribution for Pepsico for 40% of Geography in Surat.
Subsequently, the Company acquired the running business of proprietorship concern of its Promoter, comprising of vendor contracts, customer relationship, distribution agreement, employees and brands of M/s. Sunrise Marketing and Services effective from July 24, 2020.
In 2021, the Company won Gold Award for Sales Excellence FY 2020-2021 hosted by Bharat Bijlee.
Sunrise Efficient Marketing share price reflects investor sentiment toward the company and is impacted by various factors such as financial performance, market trends, and economic conditions. Share price is an indicator which shows the current value of the company's shares at which buyers or sellers can transact.
Market capitalization of Sunrise Efficient Marketing indicates the total value of its outstanding shares. Marketcap is calculated by multiplying share price and outstanding shares of the company. It is a helpful metric for assessing the company's size and market Valuation. It also helps investors understand how Sunrise Efficient Marketing is valued compared to its competitors.
Sunrise Efficient Marketing PE ratio helps investors understand what is the market value of each stock compared to Sunrise Efficient Marketing 's earnings. A PE ratio higher than the average industry PE could indicate an overvaluation of the stock, whereas a lower PE compared to the average industry PE could indicate an undervaluation.
The PEG ratio of Sunrise Efficient Marketing evaluates its PE ratio in relation to its growth rate. A PEG ratio of 1 indicates a fair value, a PEG ratio of less than 1 indicates undervaluation, and a PEG ratio of more than 1 indicates overvaluation.
Return on Equity (ROE) measures how effectively Sunrise Efficient Marketing generates profit from shareholders' equity. A higher ROE of more than 20% indicates better financial performance in terms of profitability.
Return on Capital Employed (ROCE) evaluates the profitability of Sunrise Efficient Marketing in relation to its capital employed. In simple terms, ROCE provides insight to investors as to how well the company is utilizing the capital deployed. A high ROCE of more than 20% shows that the business is making profitable use of its capital.
Total debt of Sunrise Efficient Marketing shows how much the company owes to either banks or individual creditors. In simple terms, this is the amount the company has to repay. Total debt can be a very useful metric to show the financial health of the company. Total debt more than equity is considered to be a bad sign.
The Debt-to-Equity (DE) ratio of Sunrise Efficient Marketing compares its total debt to shareholders' equity. A higher Debt to Equity ratio could indicate higher financial risk, while a lower ratio suggests that the company is managing its debt efficiently.
CAGR shows the consistent growth rate of Sunrise Efficient Marketing over a specific period, whether it is over a month, a year, or 10 years. It is a key metric to evaluate the company’s long-term growth potential. Main metrics for which CAGR is calculated are net sales, net profit, operating profit, and stock returns.
Technical analysis of Sunrise Efficient Marketing helps investors get an insight into when they can enter or exit the stock. Key components of Sunrise Efficient Marketing Technical Analysis include:
There are usually multiple support levels, but the main support levels for a stock are S1, S2, S3. Support levels indicate price points where stock might get support from buyers, helping the stock stop falling and rise.
There are usually multiple resistance levels, but the main resistance levels for a stock are R1, R2, R3. Resistance levels represent price points where Sunrise Efficient Marketing shares often struggle to rise above due to selling pressure.
Dividends refer to the portion of the company’s profits distributed to its shareholders. Dividends are typically paid out in cash and reflect Sunrise Efficient Marketing ’s financial health and profitability.
Bonus shares are usually given by companies to make the stock more affordable, increase liquidity, boost investor confidence, and more.
Stock split increases the number of its outstanding shares by dividing each existing share into multiple shares. When the company offers a stock split, the face value of the stock reduces in the same proportion as the split ratio.
The financials of Sunrise Efficient Marketing provide a complete view to investors about its net sales, net profit, operating profits, expenses, and overall financial health. Investors can analyze financial data to assess the company’s stability and also understand how the company has been growing financially.
The profit and loss statement of Sunrise Efficient Marketing highlights its net sales, net profit, total expenditure, and operating profits in the current financial year. This Profit and Loss statement is crucial for evaluating the profitability and financial stability of Sunrise Efficient Marketing .
The balance sheet presents a snapshot of Sunrise Efficient Marketing ’s assets, liabilities, and equity of shareholders, providing insights into the financials of the company.
Cashflow statements track the company's cash inflows and outflows over a period. It is an essential tool for understanding how well the company manages its liquidity and finances.